Media Coverage

iMithila is widely recognised as the market leader brand in Madhubani Mithila Folk Art shipping hundreds of products every month. Please find below few media coverage about iMithila – the Awarded SuperbrandStartup which is creating Madhubani Masterpieces.

• ET Now Leaders of Tomorrow features Our Co founder Ruchi Jha

https://www.youtube.com/watch?v=beHzxK9b4-M&t=16s

• Our Co founder Ruchi Jha speaks to the Deputy Chief Minister of Bihar representing the state on Assocham Global Platform

• Ruchi Jha speaks at the Nasccom global event about her entrepreneurial journey

• Ruchi Jha speaks to Vidya Balan for her show on Big FM 92.7

https://m.facebook.com/watch/?v=540139509723813&_rdr

Ruchi and Renuka Jha, Founders – iMithila share their story of how they turned their passion for Madhubani paintings into a successful business venture. Catch them on #MuthootBlue #DhunBadalKeTohDekho with @vidya_balan presented by Muthoot Fincorp'. @MuthootIndia #BlueSochHeroes pic.twitter.com/zEbYfuo5Gd

— 92.7 BIG FM (@bigfmindia) May 8, 2019

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• My Startup Tv features iMithila on national Handloom Day
  iMithila: Modernising Madhubani Paintings and Creating Livelihoods

• Inc42 puts iMithila in Top Startups from Bihar

Bihar Startups Rise Up Against The Odds To Chart The State’s Innovation Story

• Unnati Silks writes a Blog on Madhubani Art form featuring iMithila as the prominent brand

https://www.unnatisilks.com/blog/madhubani-painting-an-art-that-is-looking-up-once-again/

• Rural Marketing features iMithila
  iMithila: Modernising Madhubani Paintings and Creating Livelihoods

https://www.ruralmarketing.in/interview/innovation/imithila-modernising-madhubani-paintings-and-creating-livelihoods

• YourStory Captures the Chemistry between our Founders

https://yourstory.com/2017/08/mother-law-daughter-law-duo-helping-madhubani-artists-earn-well-imithila/

• Leading Hindi Daily Hindustan covers iMithila’s Success Story

https://www.livehindustan.com/anokhi/inse-seekhein/story-success-story-of-imithila-1643756.html

• Our Co Founder Ruchi Jha being awarded “Women of Exceptional Excellence- 2018” by World Economic Forum

• Zepo Blog highlights the brand: iMithila – The Brand That’s Creating Madhubani Art Masterpieces

https://www.zepo.in/blog/2017/04/25/imithila-success-story/

• Hindustan Daily Paper
  iMithila gets covered in India’s Largest Selling Hindi Newspaper Daily- Hindustan

• Leading Startup Magazine Inc42 writes about iMithila and its women leadership

https://inc42.com/startups/how-this-entrepreneur-duo-is-personifying-by-women-for-women-with-their-startup-imithila/

• Patna Daily writes about Small town wonder iMithila

http://www.patnadaily.com/index.php/news/12463-bihar-based-small-town-start-up-wonder-wins-international-acclaim.html

• Outlook Coverage on iMithila win: India’s Leading Monthly Magazine

http://www.outlookindia.com/newsscroll/superstartups-india-announces-its-first-ever-awards/1027220

• http://www.prnewswire.co.in/news-releases/superstartups-india-announces-its-first-ever-awards-619150954.html

• BusinessWorld captures iMithila’s award

http://bwdisrupt.businessworld.in/article/SuperStartUps-India-Announce-their-First-Ever-Awards-/12-04-2017-116194/

• The Telegraph

https://www.telegraphindia.com/pressrelease/prnw/58325/superstartups-india-announces-its-first-ever-awards.html

• Amar Ujala Covers iMithila

http://epaper.amarujala.com/dl/ru/20170922/08.html?format=img&ed_code=dl

• Flairtales Coverage

https://www.flairtales.com/imithila-is-spreading-the-beauty-f-mithila-painting/

• Cofounder Magazine, India’s First Physical Magazine for Startup Covers iMithila

• Watch iMithila’s Story on Youtube

https://www.youtube.com/watch?v=e31708jp1gc

• iMithila is proud to be awarded as one of the Mithila Ratnas by Mithila Startup CommunityPrabhat Khabar Hindi NewsPaper Coverage

http://epaper.prabhatkhabar.com/1620477/DARBHANGA/Darbhanga#page/3/2

• Kraftly’s blog on iMithila

https://blog.kraftly.com/add-essence-madhubani-imithila/

• More Power to Women: Indian Women Blogs on iMithila

http://www.indianwomenblog.org/saas-bahu-chemistry-helps-this-startup-paint-the-madhubani-art-canvas-red/

• Breaking the Mental Barriers: Our Founder Ruchi Jha’s interview on DQChannels

http://www.dqchannels.com/the-glass-ceiling-exists-as-women-climb-the-ladder/

• i-am-girly blog captures essence of iMithila

http://i-am-girly.com/online-shopping/imithila-the-madhubani-painting-e-store.html

• iMithila: The Designer Madhubani Brand

http://www.haircaresquare.com/imithila-madhubani-designer-brand/

• Wildfilms Video on iMithila

https://www.youtube.com/watch?v=UC71ee8P8LI&t=339s

• PopXo Puts our Founders among the 5 most powerful Mother Daughter-in-Law list

https://www.popxo.com/2018/03/mother-and-daughter-in-law-duos-who-share-a-great-bond/

• Superstartup Asia

http://www.superstartupsasia.com/imithila.php

• KnowStartup Publishes about iMithila

http://knowstartup.com/2017/07/madhubani-products-imithila/

• We were there on Dainik Jagran also, India’s leading Hindi News Paper

https://www.herzindagi.com/hindi/inspiration/mother-in-law-daughter-in-law-duo-startup-on-mithila-paintings-imithila-successful-article-46121

• Ruchi Jha was the Burgandy winners of the Digital Awards by ShethePeople TV

https://www.shethepeople.tv/home-top-video/digital-women-awards-brings-burgundy-achievers-2018-4

• Daily Hunt Has a Story On Us

https://m.dailyhunt.in/news/india/english/yourstory-epaper-yourstory/this+mother+in+law+daughter+in+law+duo+is+helping+madhubani+artists+earn+well+through+imithila-newsid-72457980

• Ruchi Jha is one of the top entrepreneurs from Bihar

https://startupbyte.com/articles/list-of-women-entrepreneurs-in-india-1/418def7d-7a54-492c-80cc-c697d84d1add

• iMithila is one of the top startups from Bihar

https://flacsis.com/list-of-most-successful-bihari-startups-and-entrepreneurs/